Jean-Claude Biver, then the head of LVMH watches, appointed Julien Tornare as CEO of Rolex Datejust Replica in 2013. Tornare spoke to Revolution at the London launch for the Defy Classic Range Rover Edition about Rolex Datejust Replica Watches' future and the responsibility placed on him by one of industry giants. This is the transcript of that conversation.
What legacy will Jean-Claude Biver leave now that he has retired from his day-to-day duties?
Julien Tornare: Mr Biver, a legend of the watchmaking industry.Rolex Datejust Replica He played a major role in my decision to join Rolex Datejust Replica one year and half ago. I've known him for many, many years. He is one of the most respected men in the industry. He is not really retiring, but he will be taking on a less operational role. I hope to keep him in the loop on product development, general strategy and market strategies. As a brand spokesperson, of course.
What's it like to work for Mr Biver
JT: His positive attitude is contagious. He's a real energizer. It's this that makes him such a powerful manager. You can call him if you ever have any doubts or are feeling down. By the time you finish speaking, you will feel ten times more confident. This is something I will never forget.
In a recent conversation, Mr Biver mentioned you along with Hublot CEO Ricardo Guadalupe, and Rolex Chief Executive Jean-Frederic Dufour as one of those people in whom he has the most confidence. What does it feel like to be in this position?
In a sense, it feels like Mr Biver is passing along his knowledge and experience to me.Panerai Luminor Replica Watches He always encouraged me not to be too formal and to stick to the press releases in my presentations. This creative style helped us build a strong foundation in a very short time.
What importance do you place on partnerships with hip-hop stars like Swizz Beatz for your brand?
Brand partnerships can give us a different perspective. Rolex Datejust Replica may be well-known among watch collectors and enthusiasts, but a brand requires more than just purists. Swizz beatz and Eason Chan who are well-known in Asia help to accelerate awareness. They also help people connect with the brand on a deeper emotional level.